UX Design
I specialize in designing seamless and intuitive experiences that delight users.
About Me
A Product Designer with a user-centered and business-focused approach. With 10 years of design experience, I specialize in leading end-to-end design for mobile apps, web platforms, and software-hardware experiences.
I am currently building and growing Adept Dept, an AI image SaaS (software as a service) business, helping creatives visualize their ideas quickly and easily. This business evolved from a design template studio.
In my previous role, I led design for a diving-tech startup for 5 years, delivering products from concept to generating over US$1.5M in annual sales within the first 8 months. During this time, I led a team of 3 to 4 designers, defining every touchpoint of the company from the ground up. I collaborated closely with cross-functional teams in a fast-paced Scrum environment, including engineers, product managers, marketers, and company leadership.
I’m a versatile designer, experienced in the entire product development process, from concept to launch. With a track record of building products from scratch and making incremental improvements, I excel in finding the balance between user needs and business goals.
Expertise
UI Design
I design functional and aesthetic user interfaces that are easy to understand.
Industrial Design
I design with the user, context, form, function, and manufacturability in mind.
Toolbox
UX/UI: Figma, Sketch, InVision, ProtoPie, Keynote, Axure, Principle
Design: Adobe Creative Suite – Photoshop, Illustrator, After Effects, InDesign
Project: Google Analytics, Hotjar, Microsoft Clarity, Zeplin, Git, JIRA, Confluence
Web: HTML, CSS, WordPress, PHP
3D: Rhino3D, Blender, KeyShot
Awards & Features
2019 · Golden Pin Design Award
Atmos Mission One · ID, UI/UX – Freelance
2018 · Work featured on Techcrunch
COSMIQ maker Deepblu launches a …
2018 · Work featured on Engadget Chinese
Diving ecosystem in the internet era…
2018 · Work featured on Digital Trends
Planet Deepblu wants to help you …
2014 · Taiwan Excellence Award
Mitcorp X1000 Boroscope · UI at Pilotfish
2013 · HKDA Global Design Award
BYRD Track Light · ID at C7DESIGN
